How to boost your sales in June: Creative ways to celebrate Audiobook Month
As we head into June, the publishing world shifts its focus to the fastest-growing segment in the industry: audiobooks. With June being Audiobook Month, founded by the Audio Publishers Association, it’s the perfect time to celebrate the spoken word and introduce your readers to a more flexible way of consuming stories. Whether they are gardening, commuting, or getting out and about as we get closer to Summer, audiobooks are the ultimate companion. Here are some creative ways to celebrate Audiobook Month – and make it your best one for multi-format sales!
The strategy: Let readers hear what they’re missing out on!
The biggest barrier to entry for new audiobook listeners is often the ‘unknown’ – they aren’t sure if they’ll like the narrator’s voice or the pacing. June is the time to remove that friction. Offer an audio sample of a lead title to your subscribers. Then use your email automation to check in 24 hours later. If they’ve engaged with the sample, offer a limited time ‘Audiobook Month’ discount code to purchase the full version.
Driving engagement
User-generated content (UGC):
We’ve all heard the myth that listening to a book is ‘cheating.’ Use June to debunk this and build an emotional connection with your audience. Jump on social media to highlight the ‘multitasking magic’ of audio. Ask your followers to share a photo of where they listen to audiobooks. Is it at the gym? While cooking? On their walk to work?
Narrator spotlights:
People buy voices. Share a ‘behind the mic’ clip of your narrator in the studio. Hearing the human effort behind the performance adds immense value to the product and helps people feel closer to it.
How to beat promotion fatigue
Let’s be realistic, a month is a long time to sustain interest. We know this from our audit on last years’ holiday sales. To keep the momentum high throughout June, break your promotions down into weekly bites. For example:
Week 1: Debut authors (new voices)
Week 2: Non-fiction & self-help (perfect for new summer habits)
Week 3: Fiction & thrillers (Think holiday reads)
Week 4: Best-sellers of the year – so far!
Use a different discount code for each week to create a sense of urgency and give yourself a fresh reason to email your subscribers.
Knowledge is power (it’s why we created the Knowledge Base)
As well as not knowing what to expect by way of narration, readers often anticipate friction when trying something new – people might imagine them to be difficult to manage, but the Glassboxx app makes it effortless. In your marketing copy, remind your readers that:
Offline listening:
They can download their June listens now and enjoy them in areas with no Wi-Fi. Nay-sayers can take a hike! (Literally).
Seamless delivery:
There are no complicated file transfers, no accounts to set up, they need only purchase on your site and the book appears instantly in the app.
Need a hand making your June promotions work harder?
The Publisher Success Team is your strategic partner, ready to help you make Audiobook Month a success. Get in touch today to explore your full Glassboxx functionality and ensure your audio strategy is music to your readers’ ears!
