Knowledge base: eCommerce insights
How to master your GEO
Generative Engine Optimisation (GEO) is the newest frontier. Similar to AEO, it’s a strategy for making your content visible to AI systems. […]
How to master your AEO
As search habits shift from searching for links (Search Engine Optimisation) to asking for answers, Answer Engine Optimization (AEO) has become essential. […]
SEO for Publishers -The Discovery Checklist
If you want to get more books to more readers (don’t we all?) then you’ll need to make sure that your shopfront […]
The user journey: non-negotiable email updates
It’s important to think about the user journey from start to finish, but don’t be fooled, the journey does not end when […]
The user journey: 9 tips for a seamless checkout
Your online bookstore is powered by your checkout. If your checkout is clunky, badly optimised for different devices, or takes too long […]
The user journey: 7 ways to optimise your product page
When it comes to your online bookstore, your product pages are a critical gateway to the checkout. The user has found a […]
The user journey: 6 tips for a strong homepage
Your reader’s purchase journey on your website starts on your homepage, because it’s typically the first thing your users see. Think of […]
